We are excited to announce our partnership with University of Canberra to offer graduates of the IAP2A Certificate in Engagement advanced standing in the tailored online Graduate Certificate in Communication (Engagement).
Community engagement and communication are increasingly being used as complementary approaches in programs across the public and not-for-profit sectors. To support both engagement and communication professionals in broadening their understanding of these disciplines, the University of Canberra is partnering with the International Association of Public Participation (IAP2) Australasia to offer graduates of the IAP2A Certificate in Engagement advanced standing in the tailored online Graduate Certificate in Communication (Engagement).
Studying the Graduate Certificate in Communication (Engagement) will suit those looking to enhance their existing skills and knowledge and support them to become emerging leaders in the communications industry. The program is one year part-time, with enrolment available in Semester 1 (February) or Semester 2 (July).
Graduates of the IAP2A Certificate with requisite professional experience and a completed bachelor’s degree are eligible for Recognition of Prior Learning (RPL) for the ‘Community Engagement’ unit, leaving only three units to meet the award requirements for the Graduate Certificate in Communication (Engagement).
Enjoy an immersive online learning experience where you’ll connect with an inspiring cohort of teachers and industry experts who share their experiences and mentor you through your learning.
Units studied include:
Communication and Behaviour Change
Communication is a fundamental aspect of our daily lives, and it plays a crucial role in shaping our behaviour and influencing the behaviour of those around us. This unit allows students to explore the role of communication in driving behaviour change, drawing on psychology, sociology, communication, and marketing theory to examine why behaviour change is sought, how it can be measured, and the different challenges that can arise in the process.
Strategic and Crisis Communication
This unit introduces students to the sub-fields of strategic and crisis communication, equipping them with the tools and knowledge needed to develop, present, and evaluate strategic and crisis communication messages and strategies. Students will learn how to navigate the complexities of communication in an increasingly mediated and networked world and gain an understanding of the responsibilities and obligations that come with communicating in the public sphere.
And a choice of either:
Communicating with Diverse Audiences
In this unit, students will learn about the information and communication needs and preferences of diverse groups, including First Nations communities and people who are marginalised and vulnerable. The unit explores what governments and communities around the globe learned about communicating with these groups in times of crisis during the COVID-19 pandemic and why these lessons should be incorporated into communication and engagement practice in and outside crises.
Digital Data Analytics and Visualisation
In today’s digital age, data is king, and understanding how to collect, curate, analyse, and visualise digital data is essential to the success of any communication campaign. In this unit, students will learn how to develop effective communication strategies by understanding the data that drives them and how to design visualisations to communicate complex information in a clear and compelling way.
Students who complete the Graduate Certificate in Communication (Engagement) are eligible to receive credit for 12 credit points (4 units) of their study into the Graduate Diploma in Communication or Master of Communication if they would like to undertake further qualifications.
Domestic entry to the Graduate Certificate in Communication (Engagement) is open to Australian and New Zealand graduates of the IAP2A Certificate.
Have you got questions? Please get in touch: GCCEngage@canberra.edu.au.