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Strategic Plan to 2025

How IAP2A proposes to support the practice of Engagement through to 2025.

The IAP2 Australasia Board and Leadership Team, in conjunction with feedback from our members, have developed a new Strategic Plan to inform and guide investment in the areas that provide the most benefit to members. The plan has been shaped by your voice – as members – through numerous surveys and events, alongside extensive dialogue with partners and market research.

The result is a strategic plan with a new vision and values presented as a values story together with a new mission:

To champion engagement that improves environmental, social and governance outcomes and increases trust in the democratic process.


About the Strategic Plan

Intended to be inspirational and aspirational, the plan encompasses the next 4 years to 30 June 2025 and is driven by three (3) overarching Strategic Goals.

Importantly, there is a strong emphasis on delivering what you, as members, have told us matters to you most:

  • Investing in the future of the profession through professional development and training pathways that are flexible, accessible and embeds Diversity, Equality and Inclusion (DEI) principles and a professional recognition program to support the professionalisation of the engagement sector,
  • Championing the evidence and value of Engagement through research, advocacy and showcasing best practice,
  • Providing trusted tools, resources, case studies and events to support the engagement profession to connect and share knowledge, and
  • Continue to build a strong and sustainable organisation to strengthen and advance engagement.

The three Strategic Goals steer 12 strategies along with measurable objectives will guide us on how we will deliver member value and monitor our progress.

Additionally, we have produced a roadmap which outlines what we need to do to achieve the Strategic Plan and what we would like IAP2A to look like in terms of membership, strategic initiatives, advocacy, member growth and retention; training and event participation; organisational health including revenue; and our people.